Struggling to find
the brand you need?
Traditional wholesalers hand you a catalog and terms.
We offer you the solution to your supply problem.
Retail is hard!
Layers upon layers of middlemen. Regulatory complexity. Product variant ambiguity. Cascading MOQs. Now the added hostile tariff environment.
The PEAT Advantage
Price • Experience • Assortment • Trust
Data-driven, highly technical approach
Discover more deals and products and process them faster. Dirac Group leverages proprietary software built by parent company Dirac Software to automate the complex and repetitive processes in tracking, regulatory compliance and shipping. This allows us to pass savings to customers.
Speed
When you contact Dirac Software, you hear back fast. Our technical know-how means our staff have more time to concentrate on what is important - sourcing products at low prices to the customer as quickly as possible. Reach out to us to chat about how we can help.
A tailored solution
We work with your actual needs. Can't find that specific SKU? We'll track it down. Benefit from adaptable payment terms and logistics customization. Unlike rigid wholesalers with take-it-or-leave-it catalogs, we build your supply solution around your actual needs.
Breaking down PEAT:
Price
Lower costs through automation. We pass savings directly to you.
Experience
Hear back in hours, not days. Our staff focus on sourcing—not paperwork.
Assortment
Can't find that specific SKU? We'll track it down for you.
Trust
Built by Dirac Software. Rigorous vetting, quality assurance, and process optimization.
Proven at scale
Hours. Not days. Not weeks.
Reach out
Fill in our product request form
Discovery call
We learn your business: volumes, frequency, budget constraints, delivery requirements
Custom proposal
Tailored product selection, pricing structure, and delivery schedule
Ongoing optimization
As your needs change, we adapt our service
Product categories
Food Services
Restaurant supplies, catering equipment, commercial kitchen products
Beauty and Cosmetics
Skincare, makeup, haircare, fragrances, and personal care products
Beverages
Soft drinks, juices, energy drinks, water, and specialty beverages
Organic Foods
Certified organic groceries, produce, snacks, and health foods
Confectionery
Chocolate, candy, sweets, gum, and seasonal treats
FMCG
Fast-moving consumer goods, household essentials, packaged foods
Other Categories
Can't find your product category? Reach out — we source across many industries.
Tell us what you need
We'll give you a wholesale solution around your business